Communities Engaged in and Advocating for a Smoke-Free Environment (CEASE)

Vision: A healthy smoke-free Southwest Baltimore

Goal: To help to create a healthier environment and advocate for sustainability

Mission Statement: The Community Advisory Board will find ways to improve culturally appropriate smoking cessation services and educate and support the community in order to reduce related health issues and mortality. The CAB will also provide guidance, resources, and expertise to assure that community interests remain the focal point of the project.

The CAB:

The Community Action Board (CAB) is comprised of individuals with varied backgrounds, who represent themselves, the residents of SW Baltimore, associations, institutions, and other stakeholders in the community.

The CAB makes decisions for the planning, implementation, and evaluation of the main activities included in the project (such as surveys, interventions, and dissemination of the findings). The CAB is also responsible for setting the rules and establishing the core values for the CEASE project, which will ensure a collaborative and equitable partnership that fosters co-learning and capacity building among all partners.

Therefore,

Examples of specific activities for CAB members:

  • Help to define the target population.
  • Help to refine the outreach strategies.
  • Review and help to create the printed materials and research instruments that will target the agreed upon target audience.
  • Help anticipate challenges and problems and recommend remedies and solutions.
  • Help build and maintain trust among all project partners.

Community Connections Committee (CCC):

The purpose of the CCC team is to collaborate with the Morgan research team members/partners (residents and institutions of SW Baltimore) in order to connect with and engage neighborhoods and organizations that will serve as the CEASE social support system for both individuals in their smoking cessation efforts and for the broader CAB efforts to foster a smoke-free SW Baltimore. The CCC Team will consist of CAB members, non-CAB community members, and Morgan Team members.

Community Assets and Needs Team (CAN):

The purpose of the CAN team is to collaborate with the Morgan research team members/partners (residents and institutions of SW Baltimore) in order to assist with and facilitate the development and administration of culturally appropriate and technically sound data collection instruments in an effort to ensure that the information collected is complete, representative, accurate, and relevant for the CEASE initiative. The overall goal of CAN is to ensure that true community assets and needs are captured, so that all strategies, activities, and programs developed using collected information (smoking cessation programs, educational campaigns, counter-marketing strategies etc) are well- and accurately-informed. The CAN Team will consist of CAB members, non-CAB community members, and Morgan Team members.

Information, Campaigns, and Education Team (ICE):

The purpose of the ICE team is to collaborate with the Morgan research team members/partners (residents and institutions of SW Baltimore) in order to assist with and facilitate the development and implementation/distribution of culturally appropriate and technically sound educational/information materials and campaigns in an effort to ensure that the information collected by the CAN team is used efficiently and appropriately. The overall goal of ICE is to ensure that all educational/information program materials and campaigns are developed, designed, and distributed in a manner that identifies and uses the most appropriate messages, messengers, and channels for communicating smoking-related issues to community residents. The ICE Team will consist of CAB members, non-CAB community members, and Morgan Team members.



Communities Engaged and Advocating for a Smoke-Free Environment

CEASE is a healthy living initiative whose mission is to educate, encourage, and excite residents to choose a healthier way of living.

CEASE is a Community-Based Participatory Research (CBPR).

A CBPR project occurs when academic researchers and community collaborate in partnership throughout the research process. It is “the systematic enquiry; with the collaboration of those affected by the issue being studied; for the purpose of education and taking action or effecting social change.” (Centers for Disease Control

Residents & organizations of Southwest Baltimore community, Morgan State University, are partnering to promote a healthful and life affirming celebration of community and way of living. The initiatives overall aim is to encourage and support community involvement/empowerment around health and healthy choices. Ending Tobacco use and related illnesses is first on our list of priorities.

The final goal of this project is to help the residents of Southwest Baltimore enjoy longer, healthier, & smoke-free lives

Progress:

In just 1 and ½ years the CEASE initiative successfully enrolled 426 patients into Phase I of the smoking cessation program which ended April 30th, 2011.

The following is a brief description of Phase I of the CEASE smoking cessation initiative

Group or Individual cessation therapy? Which works best for YOU?

  • Each participant Smoked a minimum of three (3) cigarettes per day in order to qualify for smoking cessation program and was assigned to one of two groups: “A” or “B”, based on a lottery (random selection).
  • Group “A” received individual healthcare advice to quit smoking with 1 or more counseling sessions & nicotine replacement therapy (NRT), as agreed upon by you & your health care provider (HCP).
  • Group “B” received a program that included group information, group counseling, & NRT to help them quit smoking during 12 sessions, if you & your HCP agreed you needed it.
  • Residents who participated could earn up to $280.00 in incentives.

With Southwest Baltimore having one of the highest rates of tobacco use in the nation we have a large population of folks who could use and still need our help!

CEASE is gearing up for Phase II which is a Peer facilitated smoking cessation service provided directly within community centers (schools, churches, etc.)

The Peer Stop Smoking Motivator is an important contributor to CEASE and its stop smoking health initiative in Southwest Baltimore. Stop Smoking Motivators function as team members dedicated to the development and implementation of the CEASE smoking cessation program and quit smoking efforts in an urban environment. Stop Smoking Motivators serve as smoking cessation facilitators to adult residents in Southwest Baltimore in local churches, schools, community centers, health agencies, etc. Each Peer Motivator is responsible for the presentation, evaluation, motivation, support and implementation of the CEASE Smoking Cessation Curriculum and will be paid for his/her commitment.

All CEASE programs are FREE to residents of the community.

As a community we can get it done and this is why CEASE has incorporated the CBPR approach which looks to the community (residents, businesses and institutions) for direction and guidance as to how to function and operate with in a given area and perspective.

Contact:

E-mail: lbleich@earthlink.net

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